Born in Mumbai, and raised between London and California, I bring a global perspective to my work.
For fifteen years, I’ve helped brands be human-centered, culturally relevant, and future-focussed through novel research methods and strategy. Whether it be a design or marketing challenge, I have managed talented teams and helped clients to be more insights-driven, make more meaningful products and services, and tell impactful stories that connect with global audiences.
Today I focus on partnering with brands to embed inclusion into their growth agendas. I lead the impact practice at TwentyFirstCentury Brand and work with clients like The LEGO Group, LinkedIn, Peloton, and others. Prior to this, led creative strategy at Google, specifically focusing on Google Cloud brand marketing efforts to make cloud technology accessible and human for everyone. And before that, I ran product, service, and brand development projects at IDEO in London and San Francisco.
I have also done trend research, content strategy and development, and planning at Media Arts Lab (Apple), The Future Laboratory, Winkreative, and other creative agencies.
In my editorial work, I cover all things design, art, technology, and lifestyle.
I’m working on a debut novel and am represented by Laurie Robertson at Peter Fraser Dunlop in London.
Clients include: Absolut, American Express, Apple, Cadillac, Cadillac Fairview, Deloitte, Design Hotels, Google, Guinness, Hulu, IKEA, Kate Spade, LEGO, LinkedIn, Macerich, PlayStation, Peloton, Scribd, Tempurpedic, UBS, Walt Disney Company