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A customer-centric retail experience

Kate Spade New York wanted to reimagine and design the customer experience in their stores. To do this, I worked with Kate Spade to design a comprehensive service model and series of tools for employees in Kate Spade stores around the world. By transforming the role of sales associate into a 'muse', employees were empowered to bring their whole selves to work, and as a result, provide a more meaningful service experience for customers. (IDEO)

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All Designing An Inclusive Marketing Organization for LinkedIn Digitizing The New York Time's Archive Building the Google Cloud Brand Using Machine Learning to Make In-Game Predictions Designing The Times' Mobile and Web Experience Reimagining Kate Spade's Customer Experience Apple celebrating its design heritage in 'Designed by Apple in California' campaign A new design language for Stearns + Foster A new subscription model for Scribd IKEA: The Kitchen of the Future Making Cadillac a 21st Century Brand Launching the Union Pearson Express Call Me By My Name for Riposte Magazine Viewpoint Magazine Riposte Magazine Protein Journal

Designing An Inclusive Marketing Organization for LinkedIn Digitizing The New York Time's Archive Building the Google Cloud Brand Using Machine Learning to Make In-Game Predictions Designing The Times' Mobile and Web Experience Reimagining Kate Spade's Customer Experience Apple celebrating its design heritage in 'Designed by Apple in California' campaign A new design language for Stearns + Foster A new subscription model for Scribd IKEA: The Kitchen of the Future Making Cadillac a 21st Century Brand Launching the Union Pearson Express Call Me By My Name for Riposte Magazine Viewpoint Magazine Riposte Magazine Protein Journal