A new design language for Stearns + Foster

I led the research and design strategy for a new design language for luxury mattress brand Stearns & Foster, a sub-brand of Tempur-Sealy. Through redefining brand principles and rounds of prototypes that focused on evocative details, the new Stearns and Foster mattress was the highest rated in Sealy’s portfolio since it started keeping records, and initial retailer orders were three times what management projected. (IDEO)

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Designing An Inclusive Marketing Organization for LinkedIn Digitizing The New York Time's Archive Building the Google Cloud Brand Using Machine Learning to Make In-Game Predictions Designing The Times' Mobile and Web Experience Reimagining Kate Spade's Customer Experience Apple celebrating its design heritage in 'Designed by Apple in California' campaign A new design language for Stearns + Foster A new subscription model for Scribd IKEA: The Kitchen of the Future Making Cadillac a 21st Century Brand Launching the Union Pearson Express Call Me By My Name for Riposte Magazine Viewpoint Magazine Riposte Magazine Protein Journal