As a strategy director with TwentyFirstCenturyBrand, I worked with LinkedIn’s marketing leads to help them understand and action how the brand can be more inclusive. We did an audit of best in class case studies across a variety of sectors and aspects of inclusion from storytelling, to business functions, and led workshops with executives to identify key opportunities for the brand. The next phase of the work went deeper as we developed inclusive language guidelines, working with linguists and DEI experts, and designed a global training program for marketers worldwide to implement the guidelines.