Building the Union Pearson Express Brand

The first of its kind, the Union Pearson Express was Toronto's first high-speed rail project connecting the downtown to the airport. With ambitions to be one of the world's best transport projects, Winkreative was hired to develop the brand. I worked on brand content spanning website content to marketing materials for partners.

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All Designing An Inclusive Marketing Organization for LinkedIn Digitizing The New York Time's Archive Building the Google Cloud Brand Using Machine Learning to Make In-Game Predictions Designing The Times' Mobile and Web Experience Reimagining Kate Spade's Customer Experience Apple celebrating its design heritage in 'Designed by Apple in California' campaign A new design language for Stearns + Foster A new subscription model for Scribd IKEA: The Kitchen of the Future Making Cadillac a 21st Century Brand Launching the Union Pearson Express Call Me By My Name for Riposte Magazine Viewpoint Magazine Riposte Magazine Protein Journal

Designing An Inclusive Marketing Organization for LinkedIn Digitizing The New York Time's Archive Building the Google Cloud Brand Using Machine Learning to Make In-Game Predictions Designing The Times' Mobile and Web Experience Reimagining Kate Spade's Customer Experience Apple celebrating its design heritage in 'Designed by Apple in California' campaign A new design language for Stearns + Foster A new subscription model for Scribd IKEA: The Kitchen of the Future Making Cadillac a 21st Century Brand Launching the Union Pearson Express Call Me By My Name for Riposte Magazine Viewpoint Magazine Riposte Magazine Protein Journal